Mooga is the state-of-art Business Intelligence 2.0 framework to cater Personalized experiences on an N=1 basis using hybrid Artificial Intelligence techniques. It is completely web-based and flexible enough to be customized in order to achieve the highest level of personalization.
Mooga uses machine-learning techniques along with business rules, hence it can adapt to any situation where personalization is the key. It acts like a backbone to make consumers' experience intelligent across different types of verticals such as telecom, internet, IPTV, DTH, e-commerce, banking, insurance, financial services etc. Decision makers can also use it to understand and analyse consumers to the granularity level of N=1 across each domain.
Mooga finds its applications in multiple areas. Few of them are personalization, recommendation, campaign management, customer life cycle management, customer care, fraud management, credit analytics, billing, etc.
Mooga acts as a middleware and can be integrated with any operational system using APIs or web services. It uses transactional databases and hence there is no necessity to have data-warehousing system separately.